No matter how many SEO skills you have, Google might anytime put you into trouble. There are several SEO professionals who recommend false practices that Google doesn’t like and support. If you are into SEO then you need to know the tactics and methods which would help you to get better ranking. Blogging is mostly done on a free platform, which motivates a learner or a professional to share productive and useful information. Since content is the king of SEO, so there are many great SEO professionals who call themselves as a Content Marketers.
Search engine optimization in Sydney is
the widely used term among the professionals. Many people are into blogging
there and most of them are able to earn a good amount of money. But besides
earning money, they are flourishing as a professional because they know that
blogging requires good language and a viewpoint that could help the reader to
gain interest in the blog.
While
employing someone, you need to be extra careful regarding his/her knowledge on
tips and tricks that shall be used as a professional SEO. If you come across
any of the search engine optimization company in Sydney, you
can find out the tactics they use in their work and how it improves their
success story.
Here are some tips and tricks that could help
you to improve the optimization of the content and could drive more traffic to
your site:
1. Internal
Link Building: Linking should be done from the older articles to the newer
posts as it gives your new article a major boost and then Google can easily
find the link to the website. Google re-index the content to follow links
within the posts. The action required is that you should revisit your older
posts and then find a post that has to be cross-linked. This should be an
additional item on the checklist for new posts.
2. Resolve errors in Google Webmaster Tools:
Google Webmaster Tools helps in finding out the issues that Google has faced
while crawling to the website. With these issues, Google doesn’t allow traffic
to reach to that particular site. Google place these issues in the Webmaster
Tool as it does not help in indexing the content. So, this tool basically helps
you in finding out the problems and then resolving them by giving it an
appropriate solution.
3. Review content that is not ranking: You
should always keep a check on the old published contents that whether they are
getting traffic or not. It should be done on a monthly basis so that if in case
it is found that the post is getting very little traffic then corrective
measures can be undertaken in order to drive more traffic.
4. Consider related keywords: Related
keywords shall be considered as a part of your post. The easiest way of finding
the related keywords is by searching anything on Google, and then scrolling
down to the bottom of the page to look for the related keywords.
5. Leverage tools to help with SEO: Some
of these tools could help you with the optimization process of the content:
a. SEMRush
b. Google
Keyword Planner
c. Yoast
SEO Plugin
d. Opensite
Explorer
e. Moz
Toolbar
f. Ahrefs
6. Strategic guest posting: Guest posting
helps to drive traffic to the post and also help with the ranking of the posts.
You can get away with adding the link as it is relevant and adds value to the
content that you are guest blogging about.
7. Write long content: It is not possible
to write a high-quality content in short articles. For that, you need to write
lengthy productive contents. The chances of getting a higher ranking increase
with such lengthy and effective contents and it is also considered as one of
the most effective techniques in the optimization process.
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