Thursday, 25 May 2017

Wifi Mannequins – A New Trend of This Era

If you are associated with fashion retail business then you might be aware of mannequins and their importance for a great display window. These are the basic supplies for any fashion retail store, especially in clothing store, shoe shop or other fashion accessories store. These human looking dummies are used to display different types of clothing and other fashion items and then the mannequins are placed at display window so customers can view the products being displayed on mannequins. Nowadays mannequins are very popular in retail fashion industry around the world. People use different creative mannequins in different fashion shows, concerts and other events where they need to display their fashion products in a presentable way.



With the advancement of technology, shops are also going tech oriented. Fashion store owners use different tech oriented catalogs, displays and advance mirrors to make their customer’s shopping experience quick, hassle free and unforgettable. So they are also shifting from simple traditional mannequins to tech mannequins which are also called wifi mannequins or talking mannequins.

These wifi mannequins are actually simple mannequin with an add-on of a wifi beacon which spreads wifi signals. Whenever a potential customer with a mobile and beacon-enabled app passes through the mannequin, he receives a product alert on his smart phone. This alert notification contains all the info about products, their pricing, and features so that if the customer is interested In those products then he don’t have to ask shop staff about the prices or specs of the item. This procedure helped to speed up purchasing process from customer’s end.

Talking mannequins are also a great way to attract more customers towards your store because whenever a customer receives notification of product on his smart phone, he is actually being engaged and motivated to buy the product being displayed on a mannequin. This notification also leaves a remember able experience about your shop in the customers' mind.

According to surveys, wifi mannequins have proven growth in sales and customers visits at different clothing and shoe stores in different states of USA. These mannequins can be a bit expensive than other traditional mannequins however the features being offered with them worth extra cost.

If you are thinking of buying a collection of mannequins for your new shop or just want to upgrade your current mannequin collection then you must consider wifi mannequins. You can also buy articulated mannequin, abstract mannequins or dress forms with wifi feature. 

About Shabbir Ahmad :

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